The Ned is a five-star establishment in the City of London, recognised as one of London’s most ambitious launches of the decade with its 250 bedrooms, eleven restaurants, six private event spaces, spa, gym and members’ club. During my time at Soho House, I had the opportunity to support The Ned’s communication and marketing team with art direction and design and designed and art directed a set of brochures as part of the marketing campaign prior to the opening of The Ned.